Similar to adding new accent pillows to your sofa, or getting a new haircut, it’s always a good idea to update your website once in a while. In fact, changes in season are a great time to audit your website and give it a little sprucing up.
Just like other trends, web design trends are constantly changing. A font that was all the rage last year, could look tired now. Maybe you were all about the ‘light and airy’ look of 2018, but now you want something more eye-catching, like the graphics you have been using on Instagram and Pinterest.
I find that some people create their website, and then never touch it again. The key to a really great website, just like a really great home or a really great hairstyle, is to maintain it! Your website is a living document that needs to evolve, just like you do. Here are some easy and fun ways to refresh your website!
1 // Color Scheme
The first and perhaps most obvious choice is to change up your website’s color scheme. Have your branding colors evolved? What are you using for posts on other platforms such as Instagram, Facebook, or Pinterest? A really fun and easy way to freshen up your site is to add a few more pops of color. Change the buttons and heading colors throughout your site, or even your top banner bar!
2 // Fonts
Do you ever find that certain fonts just look tired? I remember the Comic Sans trend of my childhood. Every teacher ever used that font all over the classroom. It was really cute for a while, but now it’s just outdated. Fonts come and go just like anything else, and it’s best to try to find something a bit more cutting edge. I love browsing around on Google Fonts when looking for something new!
3 // Make your font consistent
While we are on the topic of fonts, let’s move on to the next tip. I always suggest using a MAXIMUM of three fonts. Ideally, two is best, and even using just one font can create a cohesive look to your website. One of the biggest red flags I see for a DIY site is when the font isn’t consistent. This one is easy, and you will be surprised by the clean impact it makes on your website!
4 // Narrow your content container width
Okay, I’m getting a bit technical here but this is another instant red flag for a DIY website. Maybe it’s something you have never noticed, but when I point it out to you, you will totally see what I mean, and it will bug you on every site you go to, too (sorry about that!).
When your eye comes across a very long paragraph of text, perhaps the entire width of the screen, you instantly look tired before reading it. My personal favorite width for paragraphs is 800px. Your eyes don’t get tired from going all over the screen, but it’s wide enough to not look narrow.
This is a really informative article that will visually show you what I’m talking about.
5 // Make your content skimmable
My last tip is to make your website content skimmable. Did you know that a whopping 81% of web users don’t read websites word for word? They need to be able to skim content to be able to find exactly what they’re looking for quickly.
This means that you should add enticing headings for your paragraphs, use bold fonts, and break down large paragraphs into more digestible chunks.